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ATLANTA BVK/Meka today launches its first promotional work for Samsonite Company Stores, the retail division of Samsonite Corp.
A Spanish test-market radio spot targeting Hispanic consumers will run on Dallas stations KDXX and KLNO. The commercial touts a contest that is being cross-promoted by Samsonite and Adventure Tours. Samsonite Company Stores customers can enter to win the contest’s grand prize, a trip for two to the Riviera Maya in Cancun, Mexico.
Samsonite Company Stores of Warren, R.I.,
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