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By Angela Dawson
LOS ANGELES–Buzz Inc., publisher of Buzz magazine and Buzz Weekly, has severed ties with its ad agency Deutsch and is scouting for a Los Angeles area shop as it heads in a different marketing direction.
‘We’re looking to take a more straightforward approach with direct response,’ said Scott Kramer, president of the Los Angeles publishing company.
Specifically, Buzz is looking for a shop with direct response TV experience as well as direct mail capabilities, Kramer said.
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