Buzz Kill For Bacardi And APL

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Former astronaut Buzz Aldrin felt like suing, not toasting, when he saw an ad from Ammirati Puris Lintas for Bacardi-Martini U.S.A.
One of the first men to walk on the moon, Aldrin is a recovering alcoholic who lectures on alcohol and drug addiction. As such, he will not endorse alcoholic beverages.
APL in New York used an altered version of the photo of Aldrin on the moon’s surface with the reflection of the Eagle lunar module in his visor in a print ad this spring.

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