Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A new campaign from Big Ads for a small Northwest burger chain is emphasizing the company’s “localness” to compete with its behemoth competitors.
New TV and print ads convey Burgerville’s message of using only fresh, locally produced ingredients.
“In the past, we’ve emphasized only the quality of the ingredients,” said Joel Thomas, the Portland, Ore., agency’s vice president and creative director. “In this campaign, we’re highlighting the freshest and best ingredients, as well as the fact that they are produced
right here.”
A 30-second TV spot (shown here), airing throughout the summer in Portland and Vancouver, Wash.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in