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Butler, Shine & Stern has launched a TV, radio and print campaign to promote Syphon Filter, a new title for the Sony PlayStation from video game developer and publisher 989 Studios.
The TV spots feature a well-dressed man who sees the animated intrigue and action of Syphon Filter infiltrating the everyday scenes he encounters. The tagline is, “Syphon Filter. It stays with you.”
Print work features images from the game, and is tagged, “Silence can be deadly.”
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