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Hispanics Are Targeted in a Campaign Themed ‘A Fresh Start’
DALLAS–Texas Gov. George W. Bush will launch his presidential ad campaign this week, taking
his “compassionate conservative” message to the airwaves.
Maverick Media in Austin, Tex., created four TV spots set to break on Tuesday in Iowa and New Hampshire for Bush, whose $57 million war chest makes him the most well-funded candidate in U.S. history.
“I can tell you that we will be advertising aggressively in the primary states across the board,” said Mark McKinnon, a partner at Maverick.
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