Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The first full-scale brand campaign for Busch Gardens in more than a decade launches Feb. 25 with two 30-second TV spots from DDB here.
Print and outdoor are also part of the mix in the tagless campaign, which pushes a message of togetherness through scenes of family and friends enjoying the park’s attractions.
“It’s not just about going farther. It’s about getting closer,” reads copy in one spot against the upbeat song “Loving Each Day” by Rowan Keating.
Busch Entertainment, the theme-park division of Anheuser-Busch in St.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in