Burson Takes Mexican Tourism PR

BOSTON The Mexico Tourism Board has tapped WPP Group’s Burson-Marsteller for its public relations business, a client representative said.

The account is worth nearly $5 million over three years, sources said. The client rep declined to elaborate beyond confirming Burson’s selection.

Separately, the client late last year launched a review for its $27 million global advertising account [Adweek, Jan. 13, 2003]. Incumbent McCann-Erickson, Mexico City, is defending, an agency representative said at the time.

Burson was selected for PR after a lengthy review process that involved incumbent Omnicom’s Fleishman-Hillard and Ketchum PR; Grey Global Group’s GCI and undisclosed others, according to sources.

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