Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Visa International has selected WPP’s Burson-Marsteller as its lead public relations agency, according to the shop.
Five-year incumbent GCI Group did not participate in the review, which was conducted without a consultant. Sources estimated the annual budget at $1 million.
Burson-Marsteller’s London office will head up the account, assisted by the PR practice’s New York and San Francisco locations.
The agency’s primary duty will be worldwide PR strategy for the credit card giant, said Cheryl Heinonen, director of global corporate relations at the Foster City, Calif.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in