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Burson-Marsteller has been tapped by the Texas Public Utility Commission to lead a four-year, $36 million effort to educate consumers about the state’s upcoming deregulated energy market.
The Dallas office of Burson-Marsteller teamed with general market advertising agency Earle Palmer Brown in Philadelphia to win the account. The two shops had previously collaborated on an open energy market campaign for the state of Pennsylvania.
Other partners include Guera DeBerry in San Antonio for Hispanic advertising; Ware & Associates in Fort Worth, Texas, for African-American outreach; and Asian-American specialist Great Wall Enterprises in Houston.
Burson-Marsteller has also hired Fred Pratt, a former aid to the state senator who sponsored the deregulation bill, as a manager in its public affairs unit.
“Our team’s experience with [energy deregulation in] Pennsylvania, which is a model program, carried a lot of weight with [the selection committee],” said Mike Lake, manager of Burson-Marsteller in Dallas.
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