Burrell's New Leaders Hunger For Entire Pie

Burrell’s new management team wants to brand the shop as a “thinking creative company” and pursue more accounts in their entirety, rather than just pitch for the African American portions, managing partner McGhee Williams said last week.

Tom Burrell, who started the agency with a single client (a chain of local nightclubs) and two employees in 1971, has built a blue-chip roster that includes McDonald’s and Toyota. But the shop does not have lead status on any of its accounts.