Burrell Communications picked up African American ad duties for General Mills, formerly at Don Coleman Advertising. To take on the Minneapolis-based account, the Chicago shop will resign its Kellogg Co. business, a representative said.
"The opportunity (with General Mills) has more depth and is more expansive, there are more brands involved," the Burrell representative said.
A Kellogg representative could not immediately be reached to explain the status of that account.
Don Coleman, Southfield, Mich., resigned the General Mills business earlier this year.
The yearly dollar amount of ad spending General Mills targets at African Americans was not disclosed. The company's total broadcast budget is about $450 million.