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One week after Fab Five Freddy and two hip-hop generation directors signed up with Burrell Communications, agency vet Mike Faems joined the agency as executive creative director.
Tom Burrell is aware of the juxtaposition. It’s one he has chosen to em-brace as another signal of his intent to broaden the shop’s scope beyond ethnic niche marketing.
“We do have an objective here—multiculturalism,” said the venerable African American target shop’s CEO.
Faems will oversee Burrell’s day-to-day creative work, while ecd Alma Hopkins takes over pursuit of global business and the shop’s “Yurban” concept aimed at urban youth.
Middle-aged, suburban and white, Faems doesn’t claim to have his finger on the “Yurban” beat.
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