Burnham Succeeds Werner As Publicis/Bloom's Top CD

DALLAS-Publicis/Bloom co-chairman Seth Werner relinquished his executive creative director duties at the Dallas agency last week to make room for former Fallon McElligott veteran Pat Burnham.
The move brings to an end Werner’s everyday hand in Publicis/Bloom’s creative output, but the 10-year executive said he will remain involved in work produced under Burnham. The ex-Fallon executive creative director from 1987-93 arrived last Friday to end a year-long search by Werner for a new senior-level creative.
“At this point, I’m actually ready to move past being executive creative director and have somebody else do day-to-day,” said Werner, who shares the top management role at the Dallas office with Steve Price.
“That is my understanding,” Burnham said of his role.