Burnett's Foreign Coke Work Exported to U.S.

By Scott Hume





CHICAGO–By exporting some of its overseas work to the U.S., Leo Burnett is strengthening its global ties to Coca-Cola Co.





Three television spots originally produced for foreign markets now are being added to the pool of creative used here. ‘Dispenser,’ a Coca-Cola Light spot created by Burnett’s office in Milan, Italy, has been re-edited as a Diet Coke spot for the U.S. It made its U.S. debut during last month’s Academy Awards broadcast and has been subsequently put into rotation with other Coke creative.





Two 30-second spots for brand Coca-Cola created by the agency’s Chicago headquarters in conjunction with its Johannesburg, South Africa, office also are being seen in the U.S.