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McDonald’s has shifted ad duties on its new Oven Selects sandwich from Omnicom’s DDB to Publicis’ Leo Burnett, sources said. The shift follows a creative “jump ball” among roster shops DDB and Burnett, both Chicago; Omnicom’s TBWA\Chiat\ Day in New York and del Rivero Messianu DDB in Coral Gables, Fla.; Publicis’ Burrell Communications in Chicago; and Cossette Communications Group’s Cossette Communications in Quebec City, said sources. Billings have not been determined, sources said.
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