CHICAGO Gateway has assigned the creative portion of its estimated $150-200 million account to Leo Burnett here, the agency said.
Burnett won the business in a brief review over fellow finalist GSD&M in Austin, Texas, sources said. The agency pitched with fellow Publicis Groupe shop Frankel, which specializes in retail and promotions.
The company's advertising was previously handled by Omnicom's Arnell Group in New York. Media continues to be handled by Initiative Media North America in Los Angeles.
The review was overseen by T. Scott Edwards, who joined the Poway, Calif., company earlier this year as evp of Gateway's consumer unit from Sony Electronics. Edwards was an account executive with Burnett prior to joining Sony.