Burnett Wins $65 Mil. Allegra Job

Shift of Consumer Task In Works for 2 Months
CHICAGO–Hoechst, Marion Roussel has moved the $65 million direct-to-consumer account for its Allegra allergy medication to Leo Burnett.
The account had been at Medicus Communications, New York. Medicus officials were notified in early October that Allegra’s DTC business would be going elsewhere, although that agency retained trade advertising for the drug, worth an equal amount of revenue, sources said.
Burnett’s assignment includes creative and media responsibilities, the client confirmed last week.
Medicus, a division of The MacManus Group in New York, had worked with Hoechst since 1985, when it helped develop consumer ads for Seldane, another allergy drug.