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Agency Ditches Mini-Agencies; Wolf, Berman to Lead Ad Division
CHICAGO–Having righted itself after a disastrous 1996, Leo Burnett USA has installed new management as it dismantles its mini-agency structure.
The reorganization cements the leadership of Linda Wolf and Cheryl Berman as CEO and chairman, respectively, of Leo Burnett USA, the advertising unit of recently formed holding company The Leo Group. Previously, Wolf was president of Burnett North America; Berman remains chief creative officer of Burnett USA.
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