Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Internet Loyalty Program Ads Introduce Characters EET and ERN
CHICAGO–Leo Burnett this week introduces two new characters to tout the launch of Kellogg’s first Internet-based loyalty
program.
ERN is a sensible saver piggy bank and EET is an excitable horse who loves to eat Kellogg’s cereal. The two characters will appear in a television, print and online campaign for the new loyalty site, www.eetandern.com, which is billed as
the first such site for a
cereal maker.
On the site, kids can enter encrypted codes from Kellogg’s cereal boxes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in