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Leo Burnett aims at women’s dreams for the next distaff generation in its latest TV work for Kellogg’s Special K.
A 30-second spot breaking Aug. 2 continues the theme introduced last year of discouraging women from equating self-worth with body image. The previous work was highlighted by a humorous spot in which men looked ridiculous making statements about their bodies that women often make.
The new ad takes more of an emotional approach, showing a toddler playing in front of a mirror.
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