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The Goodby, Silverstein & Partners team whose work includes a 1999 Super Bowl spot for Cracker Jack and eloquent print and TV featuring Lance Armstrong for Nike is joining Leo Burnett.
Josh Denberg and Paul Hirsch, both 35, will be evps and creative directors at the Chicago shop, where they will work on the agency’s full portfolio of brands, deputy chief creative Mark Tutssel said. They will report directly to Tutssel and chief creative Cheryl Berman.
Denberg and Hirsch both grew up in Chicago and have been talking with Burnett for about a year.
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