Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Leo Burnett U.S. president Bob Brennan said the agency’s revamped board is “all a part of the change process.”
“You have to build a team that’s going to drive the culture,” Brennan said.
Brennan joined Burnett in January from the Starcom MediaVest Group with a mandate to shake things up. Among the changes made under his watch is a revamp of bonuses, which are now tied to performance rather than merely a percentage of salary.
Last week Brennan, along with U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in