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CHICAGO Coca-Cola has added Leo Burnett to its advertising roster, an agency representative confirmed.
The agency representative would not provide further details, referring all calls to the Atlanta marketer. A company representative confirmed the shop would be working on “special communications projects,” but would not elaborate further. There was no previous agency for the assignment, according to the rep.
The Publicis Groupe agency rejoins the roster after a four-year absence. The Chicago shop had handled various projects—including global assignments for Fruitopia and Minute Maid—for the marketer from 1995-2001, when the client consolidated assignments with WPP Group and Interpublic Group shops.
Coca-Cola
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