Burnett Regains Olds Role

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




DETROIT-General Motors’ Oldsmobile division is preparing an extensive national TV campaign, breaking Feb. 23, to promote “Discover Days” at its dealerships.
National Olds agency Leo Burnett, Chicago, created the campaign, marking its return to handling national sales-event advertising for the automaker. Olds had asked regional dealer agencies to develop the last several sales-focused efforts because it wanted Burnett to concentrate on new vehicle launch campaigns.
Five 30-second spots highlight the event’s special offer of 1.9 percent financing, available through March 31, and invite customers to “discover cars and trucks you may not have thought about before.”
“We’re positioning Olds in an exciting new way,” said Tony Weisman, Oldsmobile account director and a vice president at Leo Burnett.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in