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CHICAGO ConAgra jumps on the low-carbohydrate bandwagon with a campaign for its new Life Choice line of frozen entrees from Leo Burnett.
A television spot from the Chicago agency that launched in late May shows two office workers approaching a vending machine. The camera reveals that the vending machine is filled with meat as the two men discuss what to buy. One man gets a turkey leg, and the other buys a raw T-bone steak. “The world isn’t made for low-carb eaters,” says a voiceover.
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