Burnett Pours On The Heinz

Tomatoes will replace the traditional apples at Leo Burnett reception desks around the world for one day today, signaling the agency’s delight at winning global advertising and brand positioning responsibilities for H.J. Heinz’s ketchup, condiments and sauces.
Pittsburgh-based Heinz valued the account at $50 million; earlier estimates had ranged much higher.
TBWA Worldwide was the other finalist. Roster networks Euro RSCG Worldwide, Bates Worldwide and DDB Needham Worldwide were semifinalists and continue to handle other Heinz work, the company said.