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Returning to its longstanding position as lead ad agency for H.J. Heinz, Leo Burnett last week was awarded the company’s global consolidated convenience food account.
The win of the estimated $20-30 million business comes six months after the Pittsburgh-based company awarded Burnett its $50 million global ketchup business. The Chicago agency now controls 80-90 percent of the company’s Heinz-branded products.
“As far as the Heinz brand and equity, they are the ones who have been given the charge,” Heinz representative Jack Kennedy said.
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