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CHICAGO After three weeks of teaser commercials for its new DS handheld game system, Nintendo today breaks full product advertising in a campaign from Leo Burnett.
Three television spots highlight the game’s touch screen, which enables players to chat while competing against each other wirelessly (among other features). In one spot, a young man writes “Hello” in his condensed breath on a window. After a moment, the window responds, “Hello Eric.” Another commercial shows a young man writing with his finger on a dirty van window.
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