Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Kellogg Co. enlists professional athletes Mia Hamm, Kevin Garnett and Tony Hawk in an effort to become more physically active in a new multimedia program tied to its Frosted Flakes brand.
The program will feature CD-ROMs on packages of Frosted Flakes, offering insider training tips and challenges from the three sports stars. The CD will also include a link to a Web site that will provide additional suggestions. Later in the year, Frosted Flakes packages will include limited edition posters of the athletes.
Advertising
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in