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CHICAGO Leo Burnett is set to break a television campaign for Beck’s North America, the agency’s first since winning the estimated $10 million account last year, sources said.
Details of the campaign could not be immediately determined, but sources said the work will contain the tag, “Life beckons and you’re holding the key,” an extension of the “Life beckons” line introduced in a radio campaign last fall.
The Chicago agency declined comment on the upcoming campaign. Client executives could not be reached.
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