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Burnett Dominates Chicago Awards

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CHICAGO Leo Burnett dominated the Chicago Creative Club awards show here last week, as the agency and its operating units —Lapiz, Arc and Chemistri—won best of show awards in print and television, and 14 individual honors.

The Publicis Groupe shop won best of show for a McDonald's print ad that made the posts supporting a billboard look like straws holding up a thick milkshake. The shop won best of show in television for an Altoids spot depicting an alternate world.

Omnicom Group's DDB won six total awards, including best of show in radio. That award was for the oft-honored "Real men of genius" campaign for Anheuser-Busch.

"With less than five percent of our overall entries winning an award, you can see how tough our judges' creative standards were when they sat down to evaluate the work," said Marlena Peleo-Lazar, chief creative officer at McDonald's and a founding member of the Chicago Creative Club, in a statement.

The 2005 jury included: Joe Duffy, chairman of Duffy & Partners in Minneapolis; Ann Hayden, creative director for General Mills at Saatchi & Saatchi in New York; John Matejczyk, executive creative director at Goodby, Silverstein & Partners in San Francisco; Peter McHugh, chief creative officer at Carmichael Lynch in Minneapolis; Guy Seese, executive creative director at Cole & Weber/Red Cell in Seattle; and Martin Strazovec, chief creative officer of Draft Toronto.