Burnett Bows Handspring Work

Shifting its advertising to spotlight its Visor product, handheld computer maker Handspring will launch a new campaign this week from Leo Burnett touting the product’s versatility.
The print and outdoor effort is the first with new agency Leo Burnett, Chicago, which won the estimated $20 million account last month. Creative will play on the “is” in Visor. Those letters will be a different color than the rest of the print to show that Visor is many things, including an MP3 player, a digital camera and a to-do list.
Those features are available via the Visor’s component architecture, which lets users click on a single-function cartridge to experience different applications.
The campaign will break this week in New York with a slow national rollout over the rest of the year.