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CHICAGO Leo Burnett continues to target the adults who might make or break a recruit’s decision to enlist in the U.S. Army in four new television spots breaking Monday.
The spots from the Publicis Groupe agency in Chicago continue a tactic launched during last year’s NCAA men’s basketball tournament that discussed the values and training one would receive in the Army. The spots targeted parents, rather than potential recruits, under the rationale that a father or mother could make or break a recruiting decision.
“When
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