Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO ConAgra has awarded advertising duties on its Chef Boyardee brand to Leo Burnett without a review, an agency representative confirmed.
The $15 million assignment comes just months after Burnett landed on ConAgra’s roster in April to handle the Omaha, Neb., company’s $35 million Healthy Choice account. That business was also awarded to the Chicago shop without a review.
The Chef Boyardee brand had been at Fogarty Klein Monroe in Houston. ConAgra spent $16 million advertising Chef Boyardee products last year, according to TNS Media Intelligence/CMR.
FKM
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in