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NEW YORK–Burger King is consolidating most of its $300 million U.S. ad account at Interpublic Group, sources said. The holding company is negotiating with the Miami-based client to consolidate all media duties at Media First from Bcom3’s MediaVest, and to move the estimated $50 million regional advertising business currently at Bcom3’s D’Arcy Masius Benton & Bowles in New York to Deutsch/LA, sources said.
Media First already handles Burger King’s print and spot cable buying and will now take on planning and network TV buying from Bcom3’s MediaVest, sources said.
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