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ATLANTA Burger King will launch a six-week promotion tied to the release of the new Star Wars movie with a 15-second television spot on tonight’s episode of American Idol, the company said.
The ad is the first of 10 that have been produced to promote the hamburger chain’s association with Star Wars Episode III: Revenge of the Sith, which opens in theaters May 19. The spots will run on broadcast and cable networks for the next six weeks.
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