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Carl’s Jr. Restaurants has a new installment in the “If it doesn’t get all over the place, it doesn’t belong in your face” TV campaign, complete with an alien sighting.
The spot, created by Los Angeles-based Mendelsohn/Zien Advertising in both 10- and 30-second executions, features a group of scientists in a lab excitedly analyzing a strange disturbance on the radar that appears as light in the sky. As the image moves, the local citizens take notice of the odd-shaped pattern of light.
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