Buntin Wins Friedman's Creative Review

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ATLANTA Friedman’s has hired The Buntin Group to handle the creative part of the company’s advertising following a review, the shop said.

The incumbent, independent Richmond, Va., shop Barber Martin, defended.

The Buntin Group, an independent Nashville, Tenn., shop, will produce primarily broadcast ads for the Savannah, Ga.-based, jewelry retailer. The company creates its print advertising internally. Media Solutions of Atlanta buys media for the company.

Friedman’s filed for Chapter 11 bankruptcy protection in January, citing “short-term liquidity issues.”





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