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ATLANTA The Buntin Group has added advertising chores for Cokesbury, the client confirmed. Billings are less than $5 million.
Cokesbury, based in Nashville, Tenn., is the retail division of the United Methodist Publishing House. The client was looking for a strategy that would define the positioning of Cokesbury as the primary brand for UMPH.
“We felt it was time to look at the components of our brand as they affect all touch points” said Edward Kowalski, senior vice president of sales and marketing.
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