Bulldog Drummond recently picked up ad duties for the launch of Internet Rewards Club, a new online shopping site. Billings are estimated at $1.5 million.
The La Jolla, Calif.-based client spoke informally with several Southern California shops before selecting Bulldog, according to Shawn Parr, agency chief executive officer. The San Diego shop will create print ads to run in mainstream consumer publications and possibly broadcast spots to air in key regional markets such as Los Angeles and San Francisco, Parr said.
The agency will concentrate on creating a brand identity for the client, Parr added. Internet Rewards Club (www.irewards.com) is a membership-based shopping service where customers receive cash rewards or points for discounts on future purchases.