Buick, GMC Shift to Burnett

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LOS ANGELES General Motors is shifting creative duties on Buick and GMC to Publicis Groupe’s Leo Burnett, the client has confirmed.

Interpublic Group’s McCann Erickson and Lowe have handled Buick and GMC, respectively. The nameplates are being moved without a review.

GMC spent $285 million last year in domestic measured media, while Buick spent nearly $130 million, per Nielsen Monitor-Plus.

“This move will help us further unleash the power of the Buick-Pontiac-GMC channel and also support our efforts to create three strong, fully differentiated brands within this channel,” said Jim Bunnell, general manager, Buick-Pontiac-GMC, in a statement.

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