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ATLANTA Home Paramount Pest Control launched a new television spot this week, the first work from its new agency, Trahan, Burden & Charles, the shop said.
The 30-second commercial, entitled “Goners,” features actors dressed as house pests in the aftermath of a visit by a Home Paramount exterminator. The ad shows a chaotic scene of insects staggering around a hospital emergency room. One bug helps an injured comrade out of an ambulance saying, “Try to hold on” while the patient is screaming, “It was a massacre.”
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