ATLANTA Home Paramount Pest Control launched a new television spot this week, the first work from its new agency, Trahan, Burden & Charles, the shop said.
The 30-second commercial, entitled "Goners," features actors dressed as house pests in the aftermath of a visit by a Home Paramount exterminator. The ad shows a chaotic scene of insects staggering around a hospital emergency room. One bug helps an injured comrade out of an ambulance saying, "Try to hold on" while the patient is screaming, "It was a massacre."
The spot will run in Baltimore through June and in Washington, D.C., through the end of April. Other media plans include airtime through July 11 in Raleigh, N.C., Richmond and Norfolk, Va., Harrisburg, Pa., and Salisbury, Md.
The independent Baltimore shop won the account in October. TBC will produce all broadcast and print creative, provide media planning and buying, redesign the Forest Hill, Md., company's Web site and handle Internet advertising.
Billings were not disclosed.