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DDB Needham’s Los Angeles office has created a print campaign featuring pro golfers to launch Bugle Boy’s new line of golf casual wear.
The ads feature Brent Geiberger, Paul Stankowski and Jason Gore wearing the Bugle Boy apparel and engaged in various outdoor and sporting activities. Campaign billings are undisclosed. The client spent $4 million on advertising in 1997, according to data from Competitive Media Reporting.
In one ad, PGA Tour pro Geiberger is seen riding in the water on a Waverunner.
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