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CHICAGO Buffalo Wild Wings has named six semifinalists in the review for its $2 million advertising account, according to the consultant conducting the review.
Contenders vying for the Minneapolis-based chain’s account include independent incumbent Periscope in Minneapolis; McCann Erickson in Detroit, TM Advertising in Dallas and Mullen in Winston-Salem, N.C., all owned by Interpublic Group; WPP Group’s Young & Rubicam in Chicago; and independent agency WestWayne in Atlanta.
Consultant Pile and Co. in Boston is managing the review.
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