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NEW YORK McCann Erickson in New York has won creative and media planning duties for Budget Rent A Car, besting a number of unnamed agencies.
The Parsippany, N.J.- based rental car company chose the IPG shop based in part for its work for sister-company Avis, which has worked with the shop since 1999. Budget, which was acquired by Cendant Corporation in November, was looking for ways to position itself separately from Avis, “so each could have a distinct place in the market,” said an agency representative.
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