Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Anheuser-Busch has responded to controversy over a Bud Light print ad showing two men holding hands by setting up telephone numbers for people wanting to show support or opposition to the work.
The St. Louis brewer issued a statement that it is surprised “that one print ad placed in select gay-oriented magazines has attracted attention.”
DDB Chicago, which created the ad, has done several gay-targeted print executions in past years. The current work ran in a free St.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in