Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO In its first cinematic partnership since 1991’s Backdraft, Budweiser will help promote the upcoming New Line Cinema release Wedding Crashers with two new television ads, retail promotions and local screenings.
The two new spots, directed by David Dobkin, who also directed the film, feature highlights from the movie, coupled with original creative from Anheuser-Busch agency Fusion IdeaLab in Chicago. In one spot, a group of women train to recognize wedding crashers, while in another an older brother trains his younger sibling on the art of crashing weddings.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in