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Ornelas & Associates has put some Latino sparkle into two television commercials for
Budweiser aimed at U.S. Hispanic markets.
The Dallas-based agency has produced a version of the beer’s “Neighbors” TV ad, extending the creative concept to a pan-Hispanic kaleidoscope of street scenes.
A flower seller, cafe goers, an office girl and and some salsa kings are shown, accompanied by the musical theme associated with the general market ad. The song is augmented with a Latin beat and Spanish lyrics.
The 60-second commercial for Budweiser brewer Anheuser-Busch in St.
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