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LOS ANGELES – Buckley/Friedman Advertising and Public Relations takes an old saying to new heights in its latest, estimated $9 million campaign for Balance Bar.
The Costa Mesa, Calif., shop’s new 30-second national TV spot for Balance Bar broke regionally last Thursday in the Los Angeles market during the final episode of NBC’s Seinfeld.
The spot, also cut in 10- and 15-second executions, depicts an airplane pilot and co-pilot chatting in the cockpit just after takeoff.
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